Happy New Year from Xtime
Jim Roche NADA Workshop: $99 Billion Opportunity with Fixed Ops
Simply put, most dealers leave money on the table when it comes to maintenance and repair. By improving the ownership experience associated with service, the auto industry can improve service retention and ultimately increase profitable growth. This workshop will show you how to capitalize on unrealized opportunities presented by fixed operations.
- Define how the commodification of service creates a capture opportunity for unrealized profits.
- Identify key metrics and strategies for candidly defining the dealer’s reality.
- Develop critical strategies for improving service retention and owner loyalty, keeping consumers in-brand and ultimately lowering marketing costs.